{"id":1279,"date":"2017-02-09T11:00:09","date_gmt":"2017-02-09T10:00:09","guid":{"rendered":"http:\/\/www.newcosmetic.fr\/test\/pro\/?page_id=1279"},"modified":"2026-03-05T15:52:53","modified_gmt":"2026-03-05T14:52:53","slug":"referencer-son-site-internet","status":"publish","type":"page","link":"https:\/\/www.botan.fr\/pro\/referencer-son-site-internet\/","title":{"rendered":"R\u00e9f\u00e9rencement de son Institut de Beaut\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1279\" class=\"elementor elementor-1279\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bf1578 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"5bf1578\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27ed19b elementor-widget elementor-widget-heading\" data-id=\"27ed19b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">R\u00e9f\u00e9rencement de son Institut de Beaut\u00e9 avec la prestation de Spray Tan<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ba2693 elementor-widget elementor-widget-spacer\" data-id=\"8ba2693\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee9f123 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"ee9f123\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-215eaf2 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"215eaf2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0dfd98b elementor-widget elementor-widget-heading\" data-id=\"0dfd98b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment d\u00e9velopper votre visibilit\u00e9 gr\u00e2ce au Spray Tan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-084e9e8 elementor-widget elementor-widget-text-editor\" data-id=\"084e9e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"524\" data-end=\"812\">Le r\u00e9f\u00e9rencement d\u2019un institut de beaut\u00e9 est devenu un levier strat\u00e9gique majeur. Aujourd\u2019hui, un client ne choisit plus un \u00e9tablissement au hasard. Il effectue une recherche pr\u00e9cise : <em data-start=\"715\" data-end=\"743\">institut de beaut\u00e9 + ville<\/em>, <em data-start=\"745\" data-end=\"770\">Spray Tan professionnel<\/em>, <em data-start=\"772\" data-end=\"790\">bronzage sans UV<\/em>, <em data-start=\"792\" data-end=\"811\">Spray Tan mariage<\/em>.<\/p><p data-start=\"814\" data-end=\"922\">Votre position sur Google d\u00e9termine votre visibilit\u00e9. <strong>Votre visibilit\u00e9 d\u00e9termine aussi votre chiffre d\u2019affaires.<\/strong><\/p><p data-start=\"924\" data-end=\"1070\">Int\u00e9grer la prestation de Spray Tan dans votre strat\u00e9gie de r\u00e9f\u00e9rencement permet de capter une client\u00e8le qualifi\u00e9e, d\u00e9j\u00e0 engag\u00e9e dans sa d\u00e9cision.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bd1f7c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"5bd1f7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1af55ec elementor-widget elementor-widget-image\" data-id=\"1af55ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"595\" height=\"595\" src=\"https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/02\/referencement-spray-tan.jpg\" class=\"attachment-large size-large wp-image-25936\" alt=\"r\u00e9f\u00e9rencement spray tan\" srcset=\"https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/02\/referencement-spray-tan.jpg 1024w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/02\/referencement-spray-tan-350x350.jpg 350w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/02\/referencement-spray-tan-200x200.jpg 200w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/02\/referencement-spray-tan-595x595.jpg 595w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/02\/referencement-spray-tan-300x300.jpg 300w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/02\/referencement-spray-tan-150x150.jpg 150w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/02\/referencement-spray-tan-768x768.jpg 768w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/02\/referencement-spray-tan-800x800.jpg 800w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/02\/referencement-spray-tan-1000x1000.jpg 1000w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d2d7cb e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"6d2d7cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2368ee7 elementor-widget elementor-widget-spacer\" data-id=\"2368ee7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbeb323 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"dbeb323\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-94a91b9 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"94a91b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d0ac2 elementor-widget elementor-widget-image\" data-id=\"e0d0ac2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"595\" height=\"595\" src=\"https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/03\/referencement-institut-de-beaute.jpg\" class=\"attachment-large size-large wp-image-26250\" alt=\"r\u00e9f\u00e9rencement institut de beaut\u00e9\" srcset=\"https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/03\/referencement-institut-de-beaute.jpg 1024w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/03\/referencement-institut-de-beaute-350x350.jpg 350w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/03\/referencement-institut-de-beaute-200x200.jpg 200w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/03\/referencement-institut-de-beaute-595x595.jpg 595w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/03\/referencement-institut-de-beaute-300x300.jpg 300w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/03\/referencement-institut-de-beaute-150x150.jpg 150w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/03\/referencement-institut-de-beaute-768x768.jpg 768w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/03\/referencement-institut-de-beaute-800x800.jpg 800w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/03\/referencement-institut-de-beaute-1000x1000.jpg 1000w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c7fb93b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"c7fb93b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fb07ac elementor-widget elementor-widget-heading\" data-id=\"7fb07ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pourquoi le r\u00e9f\u00e9rencement est essentiel pour un institut de beaut\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2313673 elementor-widget elementor-widget-text-editor\" data-id=\"2313673\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1147\" data-end=\"1292\">Le r\u00e9f\u00e9rencement naturel (SEO) consiste \u00e0 optimiser votre pr\u00e9sence en ligne pour appara\u00eetre dans les premiers r\u00e9sultats des moteurs de recherche.<\/p><p data-start=\"1294\" data-end=\"1563\">Dans le secteur de la beaut\u00e9, les recherches sont locales et intentionnelles. Un client recherchant un \u201c<em>Spray Tan \u00e0 [Votre Ville]<\/em>\u201d souhaite prendre rendez-vous rapidement. Il compare, observe les avis, analyse les photos et choisit l\u2019institut qui inspire confiance.<\/p><p data-start=\"1565\" data-end=\"1681\">Pour <strong>appara\u00eetre dans les premiers r\u00e9sultats sur Google<\/strong>, il faut : du contenu de qualit\u00e9, des informations fiables, et que d\u2019autres sites parlent de vous positivement. C\u2019est exactement ce que vous apporte BOTAN en vous <a href=\"https:\/\/www.botan.fr\/pro\/mon-compte\/shops\/\">r\u00e9f\u00e9ren\u00e7ant sur votre fiche Institut.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba4935f e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"ba4935f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbd8339 elementor-widget elementor-widget-spacer\" data-id=\"fbd8339\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eeacbc9 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"eeacbc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-727db0d e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"727db0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-54dcfcd elementor-widget elementor-widget-heading\" data-id=\"54dcfcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9f\u00e9rencement Spray Tan : transformer une prestation en levier d\u2019acquisition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10a7bbd elementor-widget elementor-widget-text-editor\" data-id=\"10a7bbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1768\" data-end=\"1943\">Le Spray Tan est une <strong>requ\u00eate sp\u00e9cifique, recherch\u00e9e et diff\u00e9renciante<\/strong>. Pour optimiser votre r\u00e9f\u00e9rencement, cette prestation doit exister comme une sp\u00e9cialit\u00e9 \u00e0 part enti\u00e8re.<\/p><p data-start=\"1945\" data-end=\"2004\">Cr\u00e9er une page d\u00e9di\u00e9e \u201cSpray Tan professionnel\u201d permet de :<\/p><ul data-start=\"2006\" data-end=\"2138\"><li data-start=\"2006\" data-end=\"2061\"><p data-start=\"2008\" data-end=\"2061\">Positionner votre institut sur des mots-cl\u00e9s cibl\u00e9s<\/p><\/li><li data-start=\"2062\" data-end=\"2091\"><p data-start=\"2064\" data-end=\"2091\">D\u00e9montrer votre expertise<\/p><\/li><li data-start=\"2092\" data-end=\"2138\"><p data-start=\"2094\" data-end=\"2138\">Attirer une client\u00e8le en intention d\u2019achat<\/p><\/li><\/ul><p data-start=\"2140\" data-end=\"2322\">Votre contenu doit d\u00e9tailler le protocole, les b\u00e9n\u00e9fices du bronzage sans UV, la dur\u00e9e du r\u00e9sultat, les pr\u00e9cautions, ainsi que les occasions id\u00e9ales comme le mariage ou les vacances.<\/p><p data-start=\"2541\" data-end=\"2603\">Votre site doit int\u00e9grer naturellement des expressions comme :<\/p><p data-start=\"2605\" data-end=\"2716\">Institut de beaut\u00e9 \u00e0 [Votre Ville]<br data-start=\"2639\" data-end=\"2642\" \/>Spray Tan professionnel \u00e0 [Votre Ville]<br data-start=\"2681\" data-end=\"2684\" \/>Bronzage sans UV \u00e0 [Votre Ville]<\/p><p data-start=\"2718\" data-end=\"2827\"><strong>Votre adresse compl\u00e8te, votre num\u00e9ro de t\u00e9l\u00e9phone et votre zone d\u2019intervention doivent appara\u00eetre clairement.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-727e548 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"727e548\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9745a9 elementor-widget elementor-widget-image\" data-id=\"a9745a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.bcbgparis.com\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"595\" height=\"595\" src=\"https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/03\/site-internet-bcbg.jpg\" class=\"attachment-large size-large wp-image-26251\" alt=\"\" srcset=\"https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/03\/site-internet-bcbg.jpg 1024w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/03\/site-internet-bcbg-350x350.jpg 350w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/03\/site-internet-bcbg-200x200.jpg 200w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/03\/site-internet-bcbg-595x595.jpg 595w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/03\/site-internet-bcbg-300x300.jpg 300w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/03\/site-internet-bcbg-150x150.jpg 150w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/03\/site-internet-bcbg-768x768.jpg 768w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/03\/site-internet-bcbg-800x800.jpg 800w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/03\/site-internet-bcbg-1000x1000.jpg 1000w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35d58ec e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"35d58ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69d8543 elementor-widget elementor-widget-spacer\" data-id=\"69d8543\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e17486 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-id=\"7e17486\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f506ad e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"5f506ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44c5bba elementor-widget elementor-widget-image\" data-id=\"44c5bba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"595\" height=\"757\" src=\"https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/02\/google-maps-805x1024.jpg\" class=\"attachment-large size-large wp-image-25931\" alt=\"google maps bella dona\" srcset=\"https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/02\/google-maps-805x1024.jpg 805w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/02\/google-maps-350x445.jpg 350w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/02\/google-maps-595x757.jpg 595w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/02\/google-maps-236x300.jpg 236w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/02\/google-maps-768x977.jpg 768w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/02\/google-maps-629x800.jpg 629w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/02\/google-maps-786x1000.jpg 786w, https:\/\/www.botan.fr\/pro\/wp-content\/uploads\/2026\/02\/google-maps.jpg 869w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27d6e2f e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-id=\"27d6e2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a2927c elementor-widget elementor-widget-heading\" data-id=\"8a2927c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Business Profile : un outil incontournable<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2c1e2a elementor-widget elementor-widget-text-editor\" data-id=\"e2c1e2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2888\" data-end=\"2974\">Votre fiche Google Business Profile est souvent le premier contact avec votre client\u00e8le.<\/p><p data-start=\"2976\" data-end=\"3012\">Pour optimiser votre r\u00e9f\u00e9rencement :<\/p><ul data-start=\"3014\" data-end=\"3272\"><li data-start=\"3014\" data-end=\"3073\"><p data-start=\"3016\" data-end=\"3073\">Mentionnez explicitement le Spray Tan dans vos services<\/p><\/li><li data-start=\"3074\" data-end=\"3127\"><p data-start=\"3076\" data-end=\"3127\">Ajoutez des photos professionnelles r\u00e9guli\u00e8rement<\/p><\/li><li data-start=\"3128\" data-end=\"3186\"><p data-start=\"3130\" data-end=\"3186\">Encouragez les avis clients d\u00e9taillant leur exp\u00e9rience<\/p><\/li><li data-start=\"3187\" data-end=\"3272\"><p data-start=\"3189\" data-end=\"3272\">Publiez des actualit\u00e9s (ex : Spray Tan mariage, nouvelle cabine, offre saisonni\u00e8re)<\/p><\/li><\/ul><p data-start=\"3274\" data-end=\"3362\">Une fiche active am\u00e9liore votre visibilit\u00e9 dans les r\u00e9sultats locaux et sur Google Maps.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>R\u00e9f\u00e9rencement de son Institut de Beaut\u00e9 avec la prestation de Spray Tan Comment d\u00e9velopper votre visibilit\u00e9 gr\u00e2ce au Spray Tan\u2026<\/p>\n","protected":false},"author":1,"featured_media":6942,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1279","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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